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Koa – taste your impact

A high-value food waste reduction ingredient, that impacts the cocoa value chain – made possible by small-scale farmers in rural West Africa. Together with a Swiss-Ghanaian team, they directly influence the perception of product values in food industries to scale up niche markets. 

 

Koa – taste your impact

A high-value food waste reduction ingredient, that impacts the cocoa value chain – made possible by small-scale farmers in rural West Africa. Together with a Swiss-Ghanaian team, they directly influence the perception of product values in food industries to scale up niche markets.

 

 

Koa – taste your impact

A high-value food waste reduction ingredient, that impacts the cocoa value chain – made possible by small-scale farmers in rural West Africa. Together with a Swiss-Ghanaian team, they directly influence the perception of product values in food industries to scale up niche markets. 

In search of an identity

The previous brand was named after a raw material – cocoa. With the company moving in new directions, a re-branding was required to ensure possible product enhancements and diversifications. A trademark that furthermore can be protected in any market becomes extraordinarily important.

A new brand name is born

The most authentic future-proof strategies are often rooted in respect for the past and heritage. Combining those two factors, Twi – the most widely spoken language in Ghana – becomes the brands' name starting point. Koa as an abstract form of Kookoo and a combination of its translation Cocoa becomes strong, clear, meaning- and powerful.

Design concept

To emphasize the adaption of the origin, Ghanaian patterns emerge from the logotype, which is embedded locally and culturally as a fabric called Kente. These elements evolve into key visuals that reflect the origin, positivity, and diversity of the brand. The result is visually memorable elements with a high recognition value, whose reduction remain stigmatic-free. Contrasting colours strengthen the connection to Ghana but also reflect the power and joy behind the product and its people.

Credits

A big thank you to the whole Koa family. It makes me proud to be part of this important and impactful venture. It was a pleasure to work on your new visual appearance. Thank you, Samuel Senti for the matchmaking, thoughts, ideas and mindful feedbacks. Thank you, Fabian Genthner, for the constructive inputs concerning user experience for the koa website and of course its web development.

 

 

 

 


 

 

IN SEARCH OF AN IDENTITY

The previous brand was named after a raw material – cocoa. With the company moving in new directions, a re-branding was required to ensure possible product enhancements and diversifications. A trademark that furthermore can be protected in any market becomes extraordinarily important.

A NEW BRAND NAME IS BORN

The most authentic future-proof strategies are often rooted in respect for the past and heritage. Combining those two factors, Twi – the most widely spoken language in Ghana – becomes the brands' name starting point. Koa as an abstract form of Kookoo and a combination of its translation Cocoa becomes strong, clear, meaning- and powerful.

DESIGN CONCEPT 

To emphasize the adaption of the origin, Ghanaian patterns emerge from the logotype, which is embedded locally and culturally as a fabric called Kente. These elements evolve into key visuals that reflect the origin, positivity, and diversity of the brand. The result is visually memorable elements with a high recognition value, whose reduction remain stigmatic-free. Contrasting colours strengthen the connection to Ghana but also reflect the power and joy behind the product and its people.

CREDITS

A big thank you to the whole Koa family. It makes me proud to be part of this important and impactful venture. It was a pleasure to work on your new visual appearance. Thank you, Ingeborg, for being an awesome partner on this whole branding process. The same applies to Samuel Senti for the matchmaking, thoughts, ideas and mindful feedbacks. Thank you, Fabian Genthner, for the constructive inputs concerning user experience for the koa website and of course its web development.

 

 

 

 


 

 

IN SEARCH OF AN IDENTITY

The previous brand was named after a raw material – cocoa. With the company moving in new directions, a re-branding was required to ensure possible product enhancements and diversifications. A trademark that furthermore can be protected in any market becomes extraordinarily important.

A NEW BRAND NAME IS BORN

The most authentic future-proof strategies are often rooted in respect for the past and heritage. Combining those two factors, Twi – the most widely spoken language in Ghana – becomes the brands' name starting point. Koa as an abstract form of Kookoo and a combination of its translation Cocoa becomes strong, clear, meaning- and powerful.

DESIGN CONCEPT 

To emphasize the adaption of the origin, Ghanaian patterns emerge from the logotype, which is embedded locally and culturally as a fabric called Kente. These elements evolve into key visuals that reflect the origin, positivity, and diversity of the brand. The result is visually memorable elements with a high recognition value, whose reduction remain stigmatic-free. Contrasting colours strengthen the connection to Ghana but also reflect the power and joy behind the product and its people.

CREDITS

A big thank you to the whole Koa family. It makes me proud to be part of this important and impactful venture. It was a pleasure to work on your new visual appearance. Thank you, Samuel Senti for the matchmaking, thoughts, ideas and mindful feedbacks. Thank you, Fabian Genthner, for the constructive inputs concerning user experience for the koa website and of course its web development.